New Delhi, 04 March 2025 – Hamdard Foods India, a distinguished leader in the F&B sector and the maker of iconic brand RoohAfza, is excited to introduce its latest brand “ASLI” in RTD space —Hamdard Asli Milkshakes. This new range of thick, creamy, and flavorful milkshakes is crafted to offer a wholesome and delightful experience for kids & youngsters. Available in four enticing flavors—Chocolate, Strawberry, Mango, and Vanilla in 180ml packs—Hamdard Asli Milkshakes deliver a rich and smooth texture that caters to both taste and quality.
Committed to quality and consumer well-being, Hamdard ensures that these thick creamy milkshakes contain no added preservatives while being source of calcium and the goodness of milk. These milkshakes are a delicious with irresistible taste with velvety richness. Whether enjoyed after school with friends, as an enjoyable treat during playtime, or as a delightful addition to lunchboxes, Hamdard Asli Milkshakes bring both fun and taste to growing kids.
Key benefits of Hamdard Asli Milkshakes:
- Thick shake full of flavour
- Source of Calcium
- Goodness of Milk
- No added preservatives
Expanding the Legacy of Trust and Quality
Hamdard Foods has always been synonymous with quality and excellence. The launch of Hamdard Asli Milkshakes further reinforces the brand’s commitment to offering high-quality products that align with modern-day consumer preferences. By maintaining a balance between indulgence and nutrition, Hamdard continues to uphold its promise of delivering tasty and high quality food and beverage solutions.
Speaking about this exciting launch, Hamid Ahmed, CEO of Hamdard Foods India, stated, “At Hamdard, we understand the importance of growing demand of ready to drink format and providing customers with a tasty yet high quality beverage option. Our new range of Hamdard Asli Milkshakes is a testament to this belief, offering a deliciously thick and creamy drink that kids will love, while parents can be assured of its quality benefits. It’s the perfect companion for children after school or during playtime, ensuring they get the goodness of milk in a fun and tasty way.”
Developed and packed at Hamdard own state-of-the-art facility at Aurangabad plant equipped with advanced and modern technology equipment, ensures high quality, hygiene and freshness of the product for delightful consumer experience.
Availability and Convenience
Hamdard Asli Milkshake range are now available across India at retail in general and modern stores, online e-com portals and our D2C platform www.myhamdardstore.com . The convenient, ready-to-drink format ensures that kids and youngsters can enjoy their favorite flavors anytime, anywhere.
#Disclaimer: Hamdard AsliTM is a brand name and does not represents its true nature. Hamdard AsliTM is a registered trade mark under Hamdard National Foundation and Hamdard Foods India is a licensee.
About Hamdard Foods
Hamdard Foods India is an iconic institution, with heritage brands like RoohAfza. Recognized by a legacy of trust and quality, the group company was established in 1906. Its largest brand RoohAfza has a 50% market share in its category and is a household name across the market.
In recent years, Hamdard has expanded its portfolio with the introduction of new products like Milkshakes, Lassi, fruit juices, Glucose, RoohAfza Lite (No added Sugar) variants, Coconut water, glucose beverages, and others.
Hamdard also entered into food categories by launching a range of spices (Hamdard Khaalis), Saffron, Hing, edible oil (Olive Pomace oil, Kachi Ghani Mustard Oil), Honey, Soya Chunks, Vermicelli etc. The brand has a significant presence in its core market across North India. It is gradually expanding its reach across all channels of business in India and overseas.
For more details, visit Hamdard www.hamdard.com
