MUMBAI, July 26, 2026 — Signaling a major shift in how audiences consume cinematic content, India’s premium mobile-first OTT platform Rocket Reels has officially commenced the shooting of its highly anticipated Bollywood vertical film, “RAGHU JOSHI.”
The production, spearheaded by producers Satya Ketu Singh and Bharat Agrawal, officially kicked off today with an energetic press meet at GM Studios in Mumbai. The project is a major collaborative effort, co-produced by Daffodils Entertainment and Bharth Shrii Films.
Addressing the media on set, ROCKET REELS Founder Kranti Shanbhag expressed immense pride in the platform’s new venture.
“The on-location shooting and press meet for our upcoming Bollywood vertical film, “RAGHU JOSHI,” commenced today with great enthusiasm. This is a moment of immense pride for us. In today’s digital age, this film, made in a vertical format, represents a new era of cinema. We look forward to continuing to deliver even better films!”
A Star-Studded Vertical Cinema Experience
Directed by Ankush Bhatt, “RAGHU JOSHI” boasts an impressive ensemble cast, bringing together some of the most celebrated names in the industry. The film features veteran actor Subodh Bhave, alongside Manasi Naik, Tejaswi Kashyap, and Sudheer Singh. All cast members were present during today’s launch to interact with industry dignitaries and the media.
Actor Subodh Bhave, sharing his excitement about exploring this modern medium, said, “I enjoyed working with a new team. This is my first time shooting a film in this format. A heartfelt thank you to all the ROCKET REELS fans!”
“Content is King: Less Time, More Impact”
The vertical format—engineered explicitly for smartphone screens without black bars—is rapidly gaining traction in India. Producer Satya Ketu Singh highlighted why this format is the future of digital storytelling.
“As a producer, I believe that content is king today,” Singh stated. “RAGHU JOSHI” is being made with that philosophy—less time, more impact. We want this film to be a hit not only in India but globally on vertical platforms.”
He further added, “The presence of media and industry dignitaries at today’s press meet doubled our enthusiasm. On behalf of myself and my fellow producer Bharat Agrawal, I express my heartfelt thanks to the entire team and our star cast.”
With shooting well under way, “RAGHU JOSHI” is positioned to be a major benchmark for vertical entertainment, aiming to prove that short-form, phone-native cinema can deliver powerful, high-impact storytelling.
