National: Raj Cooling Systems, one of India’s most trusted names in cooling solutions, has announced a major milestone in its growth journey with the launch of its brand-new Air Purifier category. This strategic move marks a significant step in the company’s long-term diversification plan, aimed at transforming Raj Cooling Systems from a leading cooling solutions provider into a comprehensive indoor comfort solutions brand. With this expansion, the company ventures beyond cooling and steps firmly into the fast-growing and highly relevant domain of air purification.
The decision to enter the air purifier market comes at a time when Indian consumers are increasingly prioritizing healthier living spaces, clean indoor air, and overall wellness. With rising concerns about pollution levels, allergens, and airborne contaminants, demand for affordable yet technologically advanced air purifiers has surged in both urban and semi-urban households. Recognizing this shift, Raj Cooling Systems has identified a clear need for high-performance air purification solutions that are effective, durable, and accessible to a wider segment of Indian consumers.
The newly launched air purifier range addresses this very gap by offering advanced purification powered by next-generation filtration systems. Designed specifically for Indian environmental conditions, these purifiers incorporate multi-layered filtration technology, enhanced airflow mechanisms, and intelligent user-focused features. The company emphasized that its new systems strike a balance between cutting-edge technology and affordability, ensuring that clean air becomes a practical reality for every Indian home.
This expansion forms a crucial part of Raj Cooling Systems’ broader vision to strengthen and diversify its product portfolio. For years, the brand has been synonymous with reliable and high-quality cooling appliances across industrial, residential, and commercial segments. As the brand steps into the air purification category, it aims to offer consumers a more holistic experience—enhancing indoor comfort, health, and overall living standards.
To support the new category’s growth, Raj Cooling Systems is assessing enhancements in its manufacturing capacity and workforce expansion. With expectations of strong demand, the company is preparing to scale production efficiently. Leveraging its robust nationwide distribution network, Raj Cooling Systems plans to make its air purifiers available through its existing channel partners while simultaneously expanding into new retail outlets, distributor networks, and leading e-commerce platforms. The brand also sees potential in key international markets, where compact and efficient air purifiers are witnessing rapid adoption.
A key highlight of this launch is the company’s partnership with leading technology and R&D firms, which has enabled Raj Cooling Systems to integrate state-of-the-art filtration science with user-friendly design. These collaborations have resulted in air purifiers that are not only efficient but also low-maintenance, reliable, and tailored to the unique challenges posed by Indian air quality. This technology-driven approach strengthens the company’s commitment to offering products that combine innovation with practicality.
Speaking about the launch, Mr. Kalpesh Ramoliya, Founder and Chairman of Raj Cooling Systems, shared:
“Our vision with the Air Purifier range was simple—to make clean air affordable and accessible for every Indian household, as families shouldn’t have to choose between quality and price. With this launch, we are bringing advanced air purification technology within reach, without compromising on performance. The new Air Purifier range reinforces Raj Cooling Systems’ commitment to elevating the standard of home comfort in India while driving the next phase of the company’s growth journey.”
Looking ahead, the company has set clear targets for sales growth and market expansion in the next 2–3 years. With rising acceptance of air-quality improvement devices across metros, Tier-II, and Tier-III cities, Raj Cooling Systems is confident of capturing a substantial share of the category. The brand aims to achieve this through ongoing innovation, enhanced customer engagement, channel expansion, and a strong focus on delivering value.
About Raj Cooling Systems
Founded in 2006, Raj Cooling Systems Pvt. Ltd. is an ISO 9001:2015 certified company and one of India’s largest air cooler manufacturers. With over 80 design patents and more than 100 registered trademarks, the company is widely recognized for its quality, innovation, and customer-centric approach. Its extensive portfolio spans industrial coolers, home coolers, and tent coolers, supported by a robust manufacturing infrastructure that caters to domestic and international markets. Raj Cooling Systems continues to evolve as a brand committed to delivering high-performance indoor comfort solutions.
